Dare to Dash was a project based on gamification. My goal for this project was to take an already competitive system and try to push the bounds of competition. Through Dare to Dash, participants are working out against each other, directly affecting the difficulty of others in the class. Participants are able to spend points gained in the ride to increase others' resistance, and to decrease their own, in order to win a certain bike seat for the next class or other SoulCycle merchandise as a reward.

This is a conceptual pitch aimed at SoulCycle's highly competitive clientele. I also wanted to stay within brand guidelines.

Individual Project | 2 Weeks