What the Heck is UX is a five-part book series aimed to educate incoming college freshmen about UX design. Our goal was to make UX design approachable and relatable to young adults. We did this by making the text easily understandable and filling the books with fun visuals and interactive elements.

Our group believes that in order to fully understand UX, you must understand where it comes from. The goal of this project was to illustrate the complete history of UX design and how design thinking influences the media that we use every day. We wanted to tie all aspects of UX/UI and contextualize it for people who are unfamiliar with the concept. 

The booklets I designed are UX, HCI, and CR. All of the information and examples in those three books are what I researched. I also aided in copywriting on the other booklets as well as building a cohesive look across the series. 

Group Project | 3 Months